Bill O'Reilly here and I'm warming up. Stand by for the O'Reilly Update Morning Edition.

On this Wednesday, the enormous wealth being generated by establishment internet media companies

has never been seen before on the planet. Hundreds of billions and profits are being generated.

And now that wealth has crossed over into bad bunny land. But the bad guy was paid nothing by the National Football League

for his half-time performance, not a penny. He received about $1,000 a day for rehearsal expenses. But the

buddy will soon hop on over to the bank because of Apple. And that is the story. CEO Tim Cook

cooked up a deal with the NFL, whereby close to $100 million, Apple dollars,

flowed to the league for advertising, but most of all, to feature Bad Bunny at halftime.

Why?

Because Apple music outlets want people all over the world to download

Bunny's songs or whatever they are. Now, Cook understands that a man for whatever the

bunny is shouting about will explode on his Apple Music Service after the

halftime show.

So that was a deal and it was a quiet deal.

I learned about it and I'm telling you.

So now they'll be rapping about Puerto Rico in Thailand.

Cha-ching.

Back in a moment.

That is the morning O'Reilly update. More analysis

later on.