In today's fast-changing digital world, proving your company is trustworthy isn't just important for growth, it's essential.

That's why Vanta is here. Vanta helps companies of all sizes get compliant fast and stay that way, with industry-leading AI, automation and continuous monitoring.

So whether you're a startup tackling your first

SOC 2 or ISO-27-001 or an enterprise managing vendor risk, Vanta's trust management platform makes it

quicker, easier and more scalable. The results? According to a recent IDC study, Vanta customers slash over

$500,000 a year in costs and are three times more productive. Establishing trust isn't optional.

Vanta makes it automatic. Visit vanta.com slash Voxpod to sign up for a free demo today.

That's v-a-n-ta.com slash voxpod.

This is Recode Media with Peter Kafka.

That is me coming to you live on tape from the Jersey Shore.

Delighted to have Shira Oviday from New York Times coming to us, I think, from her coat closet in Queens.

Welcome, Shira.

Thank you. Yes, live from my coat closet.

Thank you for you for crawling into the closet to make this podcast.

I even have a stool in here, so this is really, this is high tech.

I would expect nothing less from a technology columnist from the New York Times. I've known it for a long time because she used to work at the Wall Street Journal and wrote about tech and media there. And then she went to Bloomberg and had a column there that I sort of described as my favorite indie band because I thought it was awesome and I don't think enough people read it. And now she's at the New York Times writing about tech. So everyone reads her. Thanks for coming on. What's the name of your column and more important, your newsletter that people are consuming? The newsletter is called On Tech with Shira Oviday. And comes out, how often a week? Well, it used to be five days a week, and just recently it is now three days a week, and both as an email newsletter, and it's published online at NYTimes.com. I want to talk to you about writing a newsletter and some of the mechanics of that, and we can talk about it at the end. But just before we dive into what you're writing about, do you have a sense of how big your audience is right now?

I have a sense, but I don't know that I'm allowed to say it out loud, so I will not get myself in trouble and say it out loud.

Okay. Let's put it this way. Who are you writing a New York Times tech column for? Is it for people who are deep into tech?

Is it people who aren't interested in tech or are a little bit interested in tech?

I have my thoughts.

I'm curious what your thought is. I think ideally the answer is yes to all of those.

This was not my conception, but when some of the bosses at the Times and I talked about starting this new

...