You are your brand. People buy into people before they buy into product. And so stay authentic to your true brand story, your true brand mission. The world is your oyster. People love to help people and people love to see each other win. Know that black and brown people are number one and two and spend in beauty and that the world needs you. Slaybells ring it. Domest bling.

Carol sing it.

Famous season.

Slave bells ringing.

I'm Kirby and I'm Sarah.

Welcome to Los Angeles.

Welcome glamgelinos.

We hope you stay a while.

Cute. That's cute. I feel like we haven't had a guest in a while. Yeah, it kind of feels like that,

but in actuality, it's just because we had that break. And then we did our Black Friday. So

only like two episodes, yeah. Well, as much as I've loved, Sarah and Kirby Time, it was so much fun and like such an honor

to have our guest, Nikeo Griko, who is the founder of Nakeo Beauty, the co-founder of 13

Loon, and the co-host of the Beauty Vanguard on our podcast today.

Yes. She is awesome. And I feel like

anybody who may be just thinking about launching a beauty brand, her story is really

inspiring because she didn't start off her career intending to launch a beauty brand.

We talk a lot about 13 Loon, her retailer that she created,

which really focuses on black and brown beauty founders, as well as allies, which you'll hear

more about. But we talk a lot about being intentional with our beauty routines, only binding

products that we need need and that we've

researched and know a lot more about and not just taking random marketing on the internet as the

gospel. And she's going to talk a lot about the intention behind making sure that your beauty

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