Nudge

TED Radio Hour

NPR

Social Sciences, Society & Culture, Science, Technology

4.4 • 21.3K Ratings

🗓️ 2 March 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's hard to change habits, but a gentle push can move us in the right direction. This episode, TED speakers offer deceptively simple "nudges" for managing our kids, our health, and our aspirations. Guests include behavioral economist Richard Thaler, psychiatrist Judson Brewer, psychologist Carol Dweck, Girls Who Code founder Reshma Saujani, and economist Sendhil Mullainathan. (Original broadcast date: June 24, 2016)

Transcript

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0:00.0	Hey, it's Guy here.
0:02.5	Did you know that kids are way more likely to eat apples if the apples are sliced up and
0:08.9	put in a plastic bag?
0:10.9	There's actually a study that showed how apple consumption in schools increased by 70%
0:16.7	when apples were sliced and the reason?
0:19.5	Well, it's actually quite simple because if you want to encourage certain behaviors,
0:25.4	you just have to make it easy.
0:27.3	So on this episode, you're going to hear a lot of ideas about how small tweaks can
0:32.7	have huge impacts.
0:34.8	It's called Nudge and it originally aired in June of 2016.
0:40.9	This is the Ted Radio Hour.
0:47.0	Each week, groundbreaking Ted Talks.
0:48.9	Ted Talks.
0:49.9	Ted.
0:50.9	Ted, technology.
0:51.9	Entertainment, design.
0:52.9	Design.
0:53.9	Is that really what's 10 for us?
0:54.9	I'm never known.
0:55.9	We're at Ted Conferences around the world.
0:57.9	The gift of the human imagination.
0:59.4	We've had to believe in impossible things.
	...

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