Nudge dread: Does Behavioural Science really work?

The Bunker

Podmasters

News, Politics, Society & Culture, Government

4.6 • 984 Ratings

🗓️ 18 September 2020

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Can we really guide and control human activity by constructing networks of carrots, sticks and semi-invisible hints? Behavioural science AKA “nudge” is key to the UK Government’s COVID response yet, as tech journalist and sceptic Andrew Orlowski says, its roots are questionable and its efficacy debatable. He tells Andrew Harrison why we humans stubbornly refuse to behave like herd animals… … and why Malcolm Gladwell has a lot to answer for. “If you want to get people fit, it’s expensive to build more playing fields. It’s a lot cheaper just to send out tweets about Mars bars.” “Behavioural science doesn’t tell you anything about people’s deep motivations which are gradually being erased from the picture.” Presented and produced by Andrew Harrison. Assistant producer Jacob Archbold. Music by Kenny Dickinson. Audio production by Alex Rees. THE BUNKER is a Podmasters Production See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:02.1	hello and welcome to Hello and
1:05.0	welcome to the Bunker Daily with me Andrew Harrison.
1:07.0	What makes us do what we do?
1:09.0	Do we really make our own decisions?
1:11.0	Can government and corporations make us want to do what they want us to do,
1:15.4	seemingly of our own volition, using methods that go beyond advertising and PR into the deeper
1:20.4	reaches of human psychology? You don't need a science fiction mind
1:23.9	control rate, the argument goes if you adhere to the tenets of behavioral science.
1:29.0	The notion that with the right psychological stimulus and gentle incentives and
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