Now is the Time to Double Down With Tiffani Bova: Chief Growth Evangelist, Salesforce | #ThePlaybook 465

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 18 September 2021

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tiffani Bova, Chief Growth Evangelist at Salesforce and Author of “GROWTH IQ”, shares her thoughts on the idea that how you treat your employees, customers, and community has long-term implications, as well as why the company culture attracted her to Salesforce. Bova and host of #ThePlaybook, David Meltzer, chat about a range of subjects including why being able to outthink and outmaneuver your competition is such a big factor in your “Growth IQ”, what it entails for a business to do well by doing good, and why executives should constantly be asking themselves what their organization can do to improve. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook, I have Tiffany Bova, Chief Growth Evangelist at Salesforce,
0:05.1	the author of Growth IQ, and of course, the podcaster of What's Next. And we're going to talk about
0:12.1	how, if the sequencing was different, Blockbuster would still be around today, and who knows what
0:18.7	Netflix is. Join me for all this and more on the Playbook. This is Entrepreneurs the Playbook.
0:25.3	For each week, I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk
0:30.9	about their personal and professional playbook to success, and what made them champions on the field
0:37.5	and in the boardroom. I'm your host, David Meltzer. I have the Chief Growth Evangelist at Salesforce.
0:45.2	She's also an author of Growth IQ, and of course, has a top podcast What's Next. Tiffany Bova,
0:53.8	welcome to the Playbook. Thank you so much for having me. It's a pleasure to be here.
0:58.4	Oh, well, it's just so exciting, because I think we really can get down and dirty on your
1:03.4	Playbook to success. And the reason I say that is that this idea of Growth IQ really intrigues me
1:10.1	in the respect that I've worked on, the transition from normal IQ and the old-fashioned IQ test
1:16.5	that we used to do back in the 80s and 90s, and then moving to the emotional intelligence,
1:22.0	the growth IQ is along with adaptable IQ. I think is the most pertinent of all intellectual
1:30.4	quotients that we could think about, because like you talk about, it will make or break your business.
1:37.1	But I also think it'll make or break your personal life today because of growth, rethinking
1:42.6	everything from politics to our educational systems. It's far more than just business.
1:48.9	How did you kind of stumble upon or evolve upon the idea of a growth IQ from these other
1:56.2	more traditional types of quotients? So a great question. I think where it landed was I was describing
2:04.8	why I thought the book was going to be a bit different. And I would describe it like this.
2:11.5	Growth is a thinking game. How do you outthink your competition? And we all kind of looked at
2:16.4	each other and we're like, I like growth IQ. And then that's how it happens. So it was really
	...

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