Hello and welcome to today's independent travel podcast with me Simon Calder and I am at the

world travel market in London where I've been lucky enough to talk to James Asquith. He is the founder of

Global Airlines, a startup that aims to be flying the Airbus A380 Super

Jumbo across the Atlantic and to some other destinations with what he says will be an unbeatable

in-flight experience. And he told me the double-deck plane is the key to success.

Yeah, everyone says that saying can't be done until it's done.

I think it's already pretty evident that we're sticking through it.

If I knew all the challenges with the 380 and what we were doing now at the start,

I wouldn't have changed anything that we're doing.

We could have easily turned around and said,

realistically, if we were doing where people might say it's going to be a challenge, i.e. the 380, it gets all the headlines that we've had. And yes, we're very, very, there's a lot of representation and chatter about it across the media because of it. And it's easy to look at an airline stunt on the biggest commercial plane in the sky and say, oh, that's not going to work. But the reality is on the flip side. The one thing that people don't really take a moment

to think of, you know, neither do kind of, should we say accounting department sometimes with airlines,

is what the passenger feels in the experience. And that is something that I will very clearly

back myself on and the team we have around us from flying

on 280 plus airlines. And the product is what we can do with the 380. So if we were starting

out with a A330 or a smaller aircraft, the reality is one side of the coin is people will say, oh,

that might work, but it doesn't. And the reality is that this is the most cyclical industry

in the world. Everyone does well, everyone does badly at different times but you put an a three 30 in the sky you're putting a plane in the sky for the sake of it then you can open up a whole other host of questions like how do you compete with the legacy carriers how do you compete on loyalty platforms with a much bigger airline how is your product going to be better you can't do that with a smaller aircraft you can with the 380, the challenges are dissipated in some ways by the fact that you can, if you do it right, have a much better product on the aircraft, and you can start attracting people in to put bombs on seats and from a loyalty program and assertive. So the challenges come with big benefits that I don't think, particularly some naysayers are stopping

to actually consider and think of, and that's a passenger behavior point of view. The example I use

as well is you could look at Emirates model and you could go and look at accountancy companies

or advisory companies around the world and if you'd have asked them what's your daily traffic

demand from Dubai

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