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On the Media

November 8, 2002

On the Media

WNYC Studios

Newspaper, Radio, Newspapers, News, Journalism, Amendment, Society & Culture, Advertising, Brooke_gladstone, History, Transparency, Magazine, Media, Politics, Studios, Wnyc, Npr, Technology, Micah_loewinger, Tv

4.69.1K Ratings

🗓️ 5 May 2011

⏱️ 53 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

From W.N.Y.C. in New York, this is NPR's On the Media. I'm Brooke Gladstone.

0:17.8

And I'm Bob Garfield. A voter news service computer breakdown Tuesday forced

0:23.1

broadcast and cable news to suddenly do without exit poll data, a last-minute monkey wrench in

0:29.1

the works for organizations already chastened by the reporting fiasco of Election 2000. Gone were the

0:35.8

detailed breakdowns of voting patterns, demographic segment by segment,

0:39.8

replaced by old-fashioned broad analysis of the voter's will.

0:44.3

Producer at large Mike Peska, who watched the coverage, as always with nearly pathological attention,

0:50.2

was struck both by the exit polling data that the media didn't much need and the earlier

0:56.0

campaign tracking polls that the media didn't much heed. Hi, Mike. Indeed. All right, so Mike,

1:04.2

how was the first election without VNS? It was pretty careful. It was the Heinz ketchup election.

1:10.4

It may take a while, but, you know, when it finally comes out in the end, it'll be worth it.

1:14.6

Yeah, but without the VNS data, did you find yourself wondering if New Hampshire's Latinas, for example, went for Sununu or Shaheen? Did you miss the detail?

1:24.5

No, I didn't. I don't think anyone did. The oldest cliche in politics is when

1:29.7

you're trailing in the polls before an election, you say, you know, there's only one poll that

1:33.3

matters, and that's the poll on election day. And I don't think they mean the VNS poll. I think

1:37.9

they mean when people actually vote. Now, the VNS data is useful for academics, and there's

1:42.4

actually strong reason to think that they'll be able to recover all that data for future studies.

1:46.7

But the networks all promise us news and analysis, and they proved that they were able to take voting trends and from those trends.

1:54.4

Smart people could make good analysis.

1:56.9

This is what Aaron Brown did.

1:58.5

I just think that in close races, one of the things that people thought a lot about tonight is

2:04.6

who supports the president.

...

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