Novel Marketing And Christian Publishing With Thomas Umstattd Jr.
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 12 June 2023
⏱️ 65 minutes
🧾️ Download transcript
Summary
What are some of the most effective ways to market your book? What strategies have remained the same despite the rise of new tactics? What are the best ways to reach a Christian audience? Thomas Umstattd Jr. gives plenty of tips in this interview. In the intro, Freedom, fame, or fortune — what do you […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Penn with a double N. And here's the show. |
| 0:31.1 | Hello, creatives. I'm Joanna Penn. And this is episode number 697 of the podcast, and it is Friday the 9th of June |
| 0:40.0 | 2023 as I record this. In today's show, I'm talking to Thomas Umstatt, Jr. about novel marketing |
| 0:48.1 | and also Christian publishing, which are the topics of his two podcasts. And we have a fantastic, wide-ranging chat that you'll |
| 0:56.9 | find useful regardless of what genre you write, so you can also be writing nonfiction and find |
| 1:02.1 | it useful, or whether you are a Christian or not, as Thomas gives some great advice from his |
| 1:07.4 | many years in the business. We also talk about how to successfully pitch podcasts, |
| 1:12.8 | like our own, and how to be a good guest. Both topics I also cover in my book, Audio for Authors, |
| 1:19.7 | audiobooks, podcasting and voice technologies, available on, you guessed it, my store, creativepenbooks.com, |
| 1:27.3 | and of course on all the usual stores |
| 1:29.7 | in all the usual formats. So the interview with Thomas is coming up in the interview section. |
| 1:37.9 | In publishing and book marketing, well, I don't have any specific news this week, but I do have something to consider |
| 1:45.7 | that might help you navigate aspects of publishing and book marketing that kind of relates to the |
| 1:51.2 | topic of today's show, but also maybe other aspects of life as well. I'm also going to give you an |
| 1:57.6 | earworm if you are of a similar age to me. So I am 48. So I heard an American |
| 2:04.5 | author this week talking about marketing, someone I admire very much, to be clear. He was talking |
| 2:11.9 | about advertising outlay and specifically some of the risks he was taking in order to put more money into ads. |
| 2:19.8 | Now, he didn't see these actions as risks, but rather ways to accelerate growth. |
| 2:25.8 | But I perceived them as risks. |
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