If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the Dirt Pack Daries, a production of duct tape-len beer with

additional support from Kuwait because you love your bike. AG1, foundational

nutrition that supports whole body health and aura frames. The Wi-Fi connected

digital picture frame. If you could picture a town which really it looked like a

ghost town. So it was pictured sort of deserted, boarded up houses, empty

school yards, vacant, you know shopping lots and parking lots, run down stores

and it really felt like you were riding through a town where everyone had left.

This is Leon Morgan. We'd been told about this place called

Charlie's. This is Charlie Turnbull. And so we searched around for a while. I remember

we did some loops around the town and we're kind of looking for it and then

finally we found it was kind of on the edge of town and there was just a neon sign

that said open and so we walked on in. The bar that we had walked into was at

complete odds with everything we had just seen outside in the town. It was

like a little slice of paradise in the middle of the desert. In 2015 Leon and

Charlie they put together a group of friends for a bike ride across a section of

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