Boom! Shake the room, Fire Nation! JLD here and welcome the episode 1600 and 6 of EO Fire.

We're on Shouting with today's most successful entrepreneur, 7 days a week.

And we have a free 8 day goals course for you Fire Nation.

Free goals course.co. Get goal focused. Now let's shout out today's featured guest,

John Carlton. John, are you prepared to ignite? Yes, I am. Yes.

John is a notorious copywriting legend and pioneer of web marketing.

And he's been teaching hot shot online entrepreneurs, how to write sales copy for over 20 years.

His books are primary go-to resources worldwide and thousands have taken his simple writing

system course. And he has a motto, nothing gets sold until the copy gets written.

John, take a minute, fill in the gaps from that in-shown. Give us a little glimpse of your personal life.

I am a grizzled veteran of advertising and marketing. I started out back when there was no web.

And I was a recognized direct response copywriter. Back when there were very, very few of us,

just a handful even on the global market. And so I worked with really savvy entrepreneurs and

direct response savvy corporations in like direct mail and placing ads in magazines and print.

So when the web came around, I recognized it right off the bat as a a wonderful new vehicle

for direct response. And early on in the early arts, a lot of marketers started pouring online,

especially after credit cards started being used and banks started giving merchant accounts to

online marketers. So I jumped on there because nobody was using direct response tactics.

They weren't using good advertising and marketing tactics. And I wrote my first book,

Kickass Copyright and Secrets of a Marketing Rebell, which became kind of a go-to book for a lot of

the early online entrepreneurs. And it helped them visualize how to get their act together as far

as finding out who the market was, what appealed to the market, how to reach them, how to talk to them,

...