“Do I really replace lenses or just buy more of them? That’s the major question,” says Kevin Rickert, B&H Photo’s Senior Sales Trainer for cameras and lighting, in the heat of discussion for our Notable Lens Releases of 2022 and 2023 episode.

Listen in as we assess the latest crop of optics from Canon, FUJIFILM, Hasselblad, Nikon, OM SYSTEM, Sigma, Sony, and Tamron. The full list makes for a lot of glass, so we’ve narrowed things down to a focused selection of primes and zooms spanning medium format, full frame, cropped sensor, and Micro Four Thirds formats.

As in our annual Cameras of the Year show from December, we mix up the tech talk with practical anecdotes to help match lenses and customers based on user experience. Among the many threads of our chat, we commend the release of some new and different focal lengths—from Nikon’s 26mm pancake to Sony’s 20-70mm f/4 G-series zoom to Tamron’s 50-400mm f/4.5-6.3 telephoto. “Maybe the 26mm will be the new 28, which is great,” says Rickert. “We like choices, and a lot of brands are going this route with their lens offerings.”

Guest: Kevin Rickert

Episode Timeline

• 1:45: Canon RF 135mm f/1.8L IS USM lens and its unique cat-eye bokeh.
• 6:32: Four new Canon RF-S lenses for APS-C cameras, plus RF 800mm f/5.6L IS USM and RF 1200mm f/8L IS USM super-telephotos for wildlife and sports.
• 9:20: FUJIFILM XF 56mm f/1.2 R WR for portraits, XF 150-600mm f/5.6-8 R LM OIS WR for wildlife and sports, XF 18-120mm f/4 LM PZ WR for everyday use, XF 30mm f/2.8 R LM WR, and FUJIFILM GF 20-35mm f/4 R WR lens for medium format.
• 12:42: Hasselblad XCD 38mm f/2.5 V, XCD 55mm f/2.5 V, and XCD 90mm f/2.5 V lenses.
• 18:49: Nikon Z 26mm f/2.8 pancake lens, Z 85mm f/1.2 S for portraits, 400mm f/2.8 TC VR S, and Z 600mm f/4 TC VR SZ super telephotos for wildlife and sports.
• 25:06: Episode break
• 25:58: OM SYSTEM 90mm f/3.5 Macro IS Pro lens, and the benefit of IP53 weather sealing.
• 31:43: Sigma 50mm f/1.4 DG DN Art for L-mount and E-mount systems, plus rerelease of lenses for X-mount and Z-mount systems.
• 36:06: Sony FE 50mm f/1.4 GM, FE PZ 16-35mm F4 G, FE 24-70mm f/2.8 GM II, FE 20-70mm f/4 G lenses.
• 43:58: Tamron 20-40mm f/2.8 Di III VXD, 50-400mm f/4.5-6.3 Di III VC VXD lenses.

Guest Bio:

Kevin Rickert is B&H Photo’s Senior Sales Trainer for Cameras and Lighting. It’s Rickert’s job to collaborate with camera and lens manufacturers to create curriculum for training B&H’s world-renowned sales staff. He knows his stuff! Born and raised in New York and self-described as a ballpark journeyman, Rickert has traveled to—and photographed—all Major League baseball stadiums in the United States since 2008. Earlier this year, he helped to represent the B&H Sales Team, in Nashville, at Imaging USA 2023―where he discovered how hot Nashville hot chicken, really is!

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