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Naked Beauty

Not Your Average Clean Beauty Brand ft. Sheena Yaitanes of Kosas

Naked Beauty

The Naked Beauty Podcast

Arts, Fashion & Beauty

4.71.2K Ratings

🗓️ 12 April 2021

⏱️ 50 minutes

🧾️ Download transcript

Summary

Before Sheena Yaitanes decided to pursue her dream and establish her own beauty company, the world of clean makeup was well...lacking. Color schemes were dull and payoff was very weak. That is, until Kosas came on the scene. With bright pigments and gorgeous ingredient lists full of clean, active ingredients, these products have become absolute staples in my makeup bag. Tune in for a fabulous interview with Sheena in which we discuss the brand’s origin story, her love of creating makeup, and how she is working to build a stigma-free and inclusive work environment. Enjoy!

Link to Products/Resources Mentioned: 

Kosas (Concealer, Blush, 10-Second Eyeshadow), HoliFrog (Vitamin C Cleanser, AHA + BHA Treatment), Naturium Ceramide Cream, Odele Air Dry Styler, Briogeo (Don't Despair, Repair! Hair Mask and Shampoo, Saint Jane CBD Facial Oil, Ep.154: Olamide Olowe, Hemp Seed Oil

Join the Naked Beauty Community on IG:@nakedbeautyplanet  

Email your beauty questions to [email protected] with the subject line “Beauty Question”

Check out nakedbeautypodcast.com for all previous episodes & search episodes by topic

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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) 

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Transcript

Click on a timestamp to play from that location

0:00.0

Hello, hello, it's Brooke DeVard and you're listening to the Naked Beauty Podcast.

0:10.1

Thank you guys for coming back for another episode.

0:12.6

I am so excited to share my conversation with Sheena.

0:15.8

She is the founder, the brains and the ambition behind Cosis, which as you guys know is one

0:21.8

of my favorite beauty lines.

0:24.4

And I think for the longest time when it came to clean, I'm putting clean and quotes because

0:28.9

we know clean is not defined, but a beauty brand that had ingredients that were also good

0:33.8

for your skin in terms of color cosmetics.

0:36.3

All of the kind of natural beauty brands were not giving me what I needed in terms of

0:41.8

color payoff and pigment, especially as a woman with dark skin.

0:46.0

So enter Cosis and I was just like, wow, this is what I've been looking for and I've

0:50.3

been following the brand for a long time and I was just so excited to have Sheena on.

0:53.9

So you guys are going to love this conversation.

0:55.4

We also get into some more difficult discussions around what she's doing as a leader to amplify

1:00.7

black voices, but also making sure that her shade ranges are inclusive.

1:04.1

I love asking my non-black guests what they are doing to elevate BIPOC women, BIPOC customers

1:10.8

because I think that's just really important in something that, you know, we need to keep

1:14.2

companies accountable for.

1:16.4

Enjoy this episode.

1:17.9

I hope you guys are enjoying spring.

1:19.4

I feel like the weather is changing.

1:21.0

People are getting vaccinated.

...

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