Hello and welcome to the Price of Football, the show that looks at the money behind the

beautiful game with me Kevin Day and Liverpool Universities, Kiran Maguire, Kiran the

Euros have started, the wall charts filling up and if you listen hard enough you can just

hear Andrea Bacheli still hold that last note on Nessendorma. I've heard that boy can

say I feel sorry for Bono, I had to follow Lee Evans once, I know how Bono feels.

The only downside is that I have Turkey in the sweep and it's not looking too good for me.

It's not really, you never know they might bounce back, they don't look like they've got

the energy to do any bouncing basically. It's questions Day, Kiran but we do have one

piece of news to tidy up if you like and I thought we had done this but then Guy pointed

out that we made a passing comment on our quiz which doesn't count. Apparently I thought

the quiz counted as payment as a pod but apparently not, apparently we did it out of the

level of our hearts. Of course we did and thank you to everybody who took part in the quiz

ball, it was very good fun and Guy will be sorting those prizes out. The subjects we talked

about and as somebody pointed out during the quiz it was actually four days of free publicity

for the company concerned but not long after we spoke about Norwich and reputation

all damaged that club because of their new shirt sponsors the deal was pulled.

Yes, so Norwich announced at nine o'clock I think it was on Thursday morning that the

new sponsorship arrangement with BK8 the Inverted Commerce Asian that we never quite got

around to finding which country in Asia. It's funny though, isn't it? Yeah, because there's

a lot of them. Yes. The Asian gambling company that seems to think it's okay to have

young ladies cavorting around with sausages and sexualisation of women which was looking

pretty taudry in the 1970s is somehow acceptable for a Premier League club which prides itself

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