4.9 • 809 Ratings
🗓️ 29 September 2023
⏱️ 83 minutes
🧾️ Download transcript
Norrøna has been making gear since 1929, and this family-owned company aims to make the best outdoor recreation products on the market. But that’s easier said than done, so Jonathan Ellsworth talks with Jørgen Jørgensen — the 4th-generation owner & CEO of Norrøna — about the brand’s approach to product design & testing, and the origins, evolution, and future of the brand.
TOPICS & TIMES:
Origins & Evolution of Norrøna (4:32)
Customer Satisfaction (31:39)
Product Testing (34:03)
Quality Assurance & Durability (41:14)
Making the "Best Products" (47:46)
Blister Labs & Current Standards (51:38)
PFAS (56:20)
Some of Jørgen’s Favorite Norrøna Products (1:01:35)
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0:00.0 | Hey everybody, welcome back to Gear 30 on the Blister Podcast Network. I'm Jonathan Ellsworth, |
0:11.2 | and you can check out everything we're doing and reviewing over at blisterreview.com, and that includes |
0:20.3 | our brand new massive winter buyers guide, which you can |
0:25.4 | purchase and download the digital edition of the guide at blisterreview.com. And you can also order a |
0:34.5 | print edition of the guide while supplies last. |
0:39.2 | But as we like to say, the really smart move is to become a blister member or a blister |
0:45.1 | plus member. |
0:46.8 | And that then includes a copy of the guide with your membership. |
0:51.2 | So check that out. |
0:52.4 | It's been really cool getting feedback about the guide from all |
0:56.4 | around the world. And it turns out, except for one particular comment, you know who you are. |
1:03.8 | I left a long comment on the site about this. The response has been overwhelmingly positive, |
1:09.2 | especially if you keep in mind that we don't include products |
1:13.1 | that were discontinued three years ago. This is a buyer's guide that includes current products |
1:19.9 | and products that we actually tested. Because another fun fact about what we do at Blister, |
1:31.5 | we actually test products and then tell you about them. |
1:34.6 | And if we haven't tested it, we don't. |
1:36.6 | It's how the world should work. |
1:40.8 | But it's not how the world always works or maybe even often works. |
1:43.5 | It's a big crazy world out there, folks. So anyway, we're trying to bring a little |
1:45.6 | bit more sanity to that craziness and chaos. Anyway, become a blister member if you aren't already, |
1:53.7 | and pick up the digital edition or the print copy of our Winter Buyers Guide. Today, we've got a really interesting conversation for you. |
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