Pushkin. You're listening to an I-Heart podcast.

Hold on, let's take a little bite here.

One morning, not long ago,

my colleague Ben Nadafafafri and I huddled in a small backroom at Pushkin Industries

to solve a mystery.

It, like, hits the back of your palate.

There's like a funk to it.

You know what I mean?

Through the glass wall of the room,

we could see our fellow Pushkinites working on various prosaic podcasts and audiobooks,

while we, alone, wrestled with an eternal question involving toasted bread.

Just from a sensory perspective, there's a lot of crunch.

Listen, also not forget it, size.

Yes, palmable.

It's palmable.

Breakfast is the meal you make when you're barely conscious.

So the breakfast table is a Super Bowl for food companies.

Lunch is eaten out.

Dinner, if you're lucky, is prepared from scratch.

But think about breakfast. All the day lies before Dinner, if you're lucky, is prepared from scratch.

But think about breakfast.

All the day lies before you, and you are in need of sustenance.

...