Noisy decision making
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 7 June 2021
⏱️ 17 minutes
🧾️ Download transcript
Summary
The Nobel prize-winning economist and professor of psychology Daniel Kahneman focuses his latest research on the high cost of inconsistent decision making. In Noise, co-authored with Oliver Sibony and Cass R Sunstein, he looks at why humans can be so unreliable, and what can be done about it. He tells Andrew Marr that people working in the same job often make wildly different judgements, influenced by factors like their current mood, when they last ate, even the weather. He argues that ‘noise’ is distinct from bias and has been neglected by organisations and businesses.
Gillian Tett is editor-at-large for the Financial Times and is also focused on transforming the world of business. But whereas Kahneman uses the methods of psychology, Tett argues for anthropology. For over a century anthropologists have immersed themselves in unfamiliar cultures, studying the hidden rituals at play. In her book Anthro-Vision, Tett uses similar techniques to reveal the underlying structures and human behaviour in our modern world – from Amazon warehouses to Silicon Valley to City trading floors.
Ann Cairns is the executive vice chair of Mastercard, which has hundreds of offices worldwide. She explores how psychology and anthropology can help to manage the company’s fortunes and employees through times of flux and change. Cairns started out as a research scientist before developing an interest in offshore engineering, becoming the first woman qualified to work offshore in Britain. She moved into banking in the late 1980s and joined Mastercard in 2011.
This programme is excerpted from Radio 4's Start The Week with Andrew Marr: https://www.bbc.co.uk/programmes/m000w4nb
(Picture credit: Shannon Fagan via Getty Creative)
Transcript
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| 0:00.0 | Hello and welcome to Business Daily from the BBC with me, Manuel Zaragoza. Coming up, how to make better |
| 0:07.8 | decisions. One of the easiest ways to understand what's hidden in plain sight in our own lives |
| 0:13.5 | is to go and immerse yourself in the mind of an other, somebody different from you. That's a crucial |
| 0:18.9 | step we all need to take in a globalised world. |
| 0:22.2 | An anthropologist, a business executive and a Nobel economics prize winner, |
| 0:26.6 | explain why we so often mess up when it comes to decision making. |
| 0:30.6 | That's all here in Business Daily from the BBC. |
| 0:36.1 | Around the world, people are gradually stumbling back into the office for the first time in many months. |
| 0:42.4 | And once we get there, many of us will settle down at our desks and, well, start to screw up. |
| 0:47.1 | We are only human, after all. |
| 0:49.1 | So how can we do better? |
| 0:51.0 | Well, the BBC's Andrew Marr brought together three guests to discuss that very question. |
| 0:56.1 | Over to him to introduce them. |
| 0:57.8 | Daniel Kahneman, the Nobel Prize winner who brought us the concept of fast and slow thinking, |
| 1:02.5 | as well as nudge, is back with what he calls noise, which is not simply sound, |
| 1:08.0 | but the background variations we barely notice which trip up and spoil decision-making |
| 1:13.4 | almost everywhere. Gillian Tet, editor-at-large for the Financial Times, became a bit of a star |
| 1:19.2 | for being ahead of the game in spotting the financial crisis. She credits her success then, |
| 1:24.4 | in part, to her training as an anthropologist, and in her new book, |
| 1:28.6 | Anthrovision, explains why this academic discipline can also help us avoid mistakes at work. |
| 1:34.8 | Listening to both of them is someone with a long experience at the top of business, from |
| 1:39.3 | privatizations to financial crises. Anne Cairns, who as executive vice chair of MasterCard, helps to run a business |
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