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WHOOP Podcast

NOBULL Co-Founders Michael Schaeffer and Marcus Wilson talk building the brand, trends in footwear technology, and optimizing performance in their daily lives as entrepreneurs & executives.

WHOOP Podcast

WHOOP

Recovery, Health, Life Sciences, Data, Optimize Performance, Science, Hrv, Fitness, Wearable, Health & Fitness, Sports, Strain, Whoop, Sleep

4.6690 Ratings

🗓️ 29 May 2019

⏱️ 50 minutes

🧾️ Download transcript

Summary

The Co-Founders of NOBULL, Michael Schaeffer and Marcus Wilson, discuss how the company got its name (6:36), their brand philosophy (10:58), early failures including the first prototype (13:06), designing the shoes (16:27), sponsored athletes (20:11), using WHOOP (23:48), nutrition and fasting (26:08), meditation (29:25), the future of athletic footwear (31:45), lessons from Phil Knight's book "Shoe Dog" (37:56), and their best tips for success (42:56). Support the show Follow WHOOP www.whoop...

Transcript

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0:00.0

We discovered that there were secrets that your body was trying to tell you that could really help you optimize performance.

0:10.6

But no one could monitor those things.

0:13.2

And that's when we set out to build the technology that we thought could really change the world.

0:19.7

Welcome to the WOOP podcast.

0:21.8

I'm your host, Will Ahmed, founder and CEO of Woop, where we are on a mission to unlock

0:27.1

human performance.

0:29.2

At WOOP, we measure the body 24-7 and provide analytics to our members to help improve performance.

0:35.9

This includes strain, recovery, and sleep. Our clients range for

0:40.5

the best professional athletes in the world, to Navy Seals, to fitness enthusiasts, to Fortune 500

0:46.1

CEOs and executives. The common thread among WOOP members is a passion to improve. What does it

0:52.0

take to optimize performance for athletes, for humans,

0:55.5

really anyone? We're launching a podcast to dig deeper. We'll interview experts and industry

1:01.2

leaders across sports, data, technology, physiology, athletic achievement, you name it.

1:07.9

My hope is that you'll leave these conversations with some new ideas and a greater

1:12.6

passion for performance. With that in mind, I welcome you to the Whoop podcast.

1:22.6

There's a lot of various movements that you're doing. So you need a shoe that is stable. You need a shoe

1:28.2

that is durable. You need a shoe that you can, you know, do short runs in, anything that you

1:33.5

would encounter in a lot. And so really, we just stripped it down to what we felt was kind

1:38.7

of the bare essentials and created a shoe that we like to train it.

1:48.9

What's up, folks?

1:53.1

My guests today are Michael Schaefer and Marcus Wilson,

1:58.6

the co-founders of the very popular and rapidly growing training brand, Noble.

...

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