So in this podcast I want to talk about advertising more when you get started, how much to

advertise when you're getting up to a million dollars a year, and once you get past a million dollars

a year, how I unify sales and advertising into one department to make a beast of getting customers and how I think most businesses get this wrong.

No one knows you exist. Advertise more.

And so to give you context in this, when I walk through the streets, I usually get stopped four or five times on like a 60 minute walk.

And when I was launching my book last year, I had know five hundred thousand plus people who are

registered who is this massive event broke the internet whatever but during the

month leading up to it we're advertising on all channels we're running ads

we've got affiliates that are pumping it, I'm making content all over the place,

and over the four weeks of people that stop me,

only one person knew that I had a book coming out.

And so every time I'd see somebody like,

hey, you're gonna be at the book launch?

And they're like, oh, you have a book?

And it's like, how can you not know that I have a book?

There's a story from Henry Ford that I love,

which is that he was walking by, the

CMO of Ford was right next to his office and every day he'd walk by and he'd see the

marketing campaign, he'd see the marketing campaign day after day after day and so

three months into seeing the same

campaign he knocked on a CMO store and he's like hey when are we going to stop running this thing?

He's like I'm getting exhausted to see it and the guy just looked at me and he's like we haven't

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