Ted Audio Collective.

Audio Collective.

This is Design Matters with Demiman from Design Observer.com.

On this program, Debbie Millman talks with Noah Briar

about brands, design, and content in the age of social media.

If you had said what is marketing 30 years ago,

it was a television app mostly.

And I think if you say what is marketing in three years it will be a piece of content in Facebook

Twitter or Instagram or any of those other ones.

Here's Debbie Miller.

For companies and their brands Here's Debbie Miller.

For companies and their brands, these are interesting times. With magazines in trouble and the TV market splintered into a thousand channels,

what's your advertising strategy?

And with social media, how do you keep up with what people are saying about your brand,

much less how to respond?

Well, companies with concerns like these go to someone like Noah

Briar. He's the co-founder of Percolate, a technology company that helps Fortune 500

companies find their way in this brave new branding world.

Noah Breyer is also a blogger of 10 years standing who keeps a careful eye on media, culture, and technology. He's here to talk about some of his insights and

observations as well as his career. Noah Breyer, welcome to Design Matters.

Thank you very much.

So Noah, I understand that you were the

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