The details are different, but the story is the same.

A mass shooting, scores of people dead, another nation traumatized.

Although in the aftermath of events in New Zealand last week, there is a wrinkle.

He sought many things from his act of terror, but one was notoriety.

Jacinda Adherne, Prime Minister of New Zealand.

And that is why you will never hear me mention his name.

He is a terrorist. He is a criminal. He is an extremist.

But he will, when I speak, be nameless.

And to others I implore you, speak the names of those who were lost

rather than the name of the man who took them.

He may have sought notoriety, but we in New Zealand will give him nothing,

not even his name.

Adhern said the shooter would be denied notoriety.

Perhaps a nod to the group no notoriety,

started by Tom Teaves and his wife, Karen.

The Teaves lost their son in the 2012 shooting rampage

in an Aurora, Colorado movie theater,

and later formed the group to beseech news outlets not to turn mass killers into media icons.

I spoke to Tom back in 2015 as jury selection was beginning for the trial of his son's killer.

When we talk to different journalists and they talk about, well, we have to research their

background to find out what motivated them.

I much applaud that.

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