Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

We don't ever say that it's in the middle of nowhere.

We always say it's in the middle of everywhere.

We have a main street that 15 years ago was pretty much empty.

It was dead like many, many other Main Street across America.

And now you drive down Main Street.

And it's full of businesses that are bustling.

And people are able to be patrons to the businesses, but also find really beautiful green spaces to sit and eat a cone of ice cream. That's Jameson Kerr and that place in the middle of

everywhere is Lake City, South Carolina. Today it's a bustling small town of

just under 6,000 people. What changed? In 2013, the town got an unexpected champion.

An investor who had grown up in Lake City came back to found an organization that would help

revive her hometown. But it wasn't a new factory or a new retail chain. So what was it?

Artfields. What was set on changing the way that Southern artwork is presented.

Art Fields is an annual celebration of southern visual art with paintings, sculptures, installations,

and even a quilt or two.

Jameson is now the organization's director.

But Art Fields is more than an art show.

...