This session, we are going to unlock your creativity.

If you've seen any creativity video, TED Talk, speech,

if you've had a consultant come into your work to talk to you about creativity,

if you've opened any one of these books on creativity,

they all basically do a similar set of moves.

One is what I call the dispelling of myths.

It's been one of the long-standing myths of creativity that it's some kind of

all-in-one phenomenon and you've either got it or you've done.

And they all say that there's a myth that creativity is only for artists.

It's more than just artistic expression.

Actually, creativity is applicable to anything and is super important in anything.

And they'll list a few things.

Whether you're working in retail or you're in an office job or even if you're a professional athlete,

you're probably using creativity to make decisions and solve problems on a daily basis.

The other myth is that creativity is only for geniuses.

We shouldn't be intimidated.

We lesser mortals by people like Steve Jobs and Bob Dylan.

But actually, to the contrary, creativity is something that we all possess.

Even if you think you're not a creative person, I have a really good feeling that you are.

But for various reasons, it's been kind of stifled in us.

You know, a lot of people really struggle to give themselves permission to be creative.

So they promise you everything and anything.

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