Nixie - Why Organic Matters

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 March 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by ATTN Agency and Repeat.**

In part 2 of this Feature, we sit back down with Nicole Dawes, Founder, and CEO of Nixie Sparkling Water, a certified organic, deliciously flavored sparkling water without synthetic mystery ingredients brand.

We talk about the hardships one faces to create a brand. She also discusses her father's journey in building Cape Cod Potato Chips company and how her mother had an organic food store. She says this is why she decided to set up a food and beverage brand of her own.

She aimed to bring fresh botanical teas to customers for a healthier life choice. She describes the health benefits of every drink of her brand.

In part 2, we talked about: A broad overview of the brand; The inspiration behind organic beverage brands, the Story of the team working at Nixie; The journey of starting with only 7 flavors, Ending with optimism.

Join Ramon Vela and Nicole as they breakdown the inside story on The Story of a Brand.

For more on Nixie, visit: https://www.drinknixie.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.6	Taste is the most important.
0:23.0	When anyone's choosing something to eat or drink,
0:25.6	they're going to become a repeat purchaser
0:28.1	if they love the way it tastes.
0:30.0	But I also feel like, you know,
0:31.6	there are occasions in your life
0:33.1	where you need calories in your beverage,
0:36.0	whether, you know, you're going to put milk in your coffee or,
0:39.3	you know, you're maybe going to have a cocktail or a glass of wine, or, you know, there are going to be times where you can't disconnect calories from your beverage.
0:47.3	But the other, you know, 90% of the time, there's absolutely no reason to have calories in your beverage.
0:53.3	Because, you know, you can get just as satisfying an experience out of something that has
0:59.7	really cool flavors and the right amount of carbonation without the calories.
1:09.3	This episode is brought to you by repeat, the easiest way for your customers to reorder products they love.
1:16.5	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands.
1:25.5	But with monthly churn rates pushing 10% across the industry,
1:30.2	repeat has a better way.
1:32.4	Repeat will automate a frictionless reordering experience for the largest part of a
1:37.7	CPG brand's customer base, the non-subscriber.
	...

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