Nixie - The Making of a CPG Founder

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 March 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by ATTN Agency and Repeat.**

In the first part of this Feature, Nicole Dawes, Founder, and CEO of Nixie Sparkling Water, a certified organic, deliciously flavored sparkling water without synthetic mystery ingredients. Previously, Nicole and her husband, Peter Dawes, founded Late July Organic Snacks.

We begin by talking about the pandemic's effects on our families, and she tells about how her son has been a constant friend to her. She also expresses sorrow at the same time as her son has left for college.

Then we talk about her parents and family. Her family had an Italian-Irish mixture. They were crazy hippies and always lived in joy. Her love for organic foods came from her mother. Her mother had always supported her and her dreams.

In part 1, we talk about; Our kids and how they were supported in achieving their dreams; Fun moments with her son; About the craziness of parenthood; Family rules and issues; Her school life; The inspiration of organic food from her mother; Problems of starting a brand.

Join Ramon Vela and Nicole as they breakdown the inside story on The Story of a Brand.

For more on Nixie, visit: https://www.drinknixie.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

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Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.4	When I first started out, you know, when things, like, the littlest thing would go wrong,
0:27.0	you know, I was convinced it was, you know, the end or, you know, it was devastating.
0:31.6	And, you know, it is very hard for people to tell you, you know, this is, you know,
0:37.2	to, like like hear that advice
0:38.8	because, and that's why I think things like this are so important because, you know,
0:45.7	even though you might not, you know, like when you're in the moment of something bad
0:50.3	happening to your brand, I was actually just talking to somebody who just started a business
0:53.6	and their whole first round of packaging when they were getting ready to launch was like the wrong
0:57.8	size. It's terrible. It's devastating. I mean, they couldn't meet their deadlines. You know, nothing
1:02.9	worked. It was like the whole thing was a complete disaster. You know, it's very hard when you're like
1:07.2	in that moment to hear, you know, it's going to be okay you know like you got to
1:12.5	just like break this down you can solve this you know i mean it's hard to hear that but i think why
1:17.9	talks like this are important is because when you hear somebody actually coming out the other side
1:24.1	and you hear about all the terrible things that they went through, you realize, you know what,
1:27.6	it is possible.
1:31.4	This episode is brought to you by repeat, the easiest way for your customers to reorder
1:37.0	products they love.
1:38.7	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused
	...

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