4.4 • 1.9K Ratings
🗓️ 10 November 2019
⏱️ 125 minutes
🧾️ Download transcript
Watch the full episode for free here: https://londonreal.tv/e/nir-eyal/
Nir Eyal is the American author, lecturer and investor.
He was named “The Prophet of Habit-Forming Technology” by the M.I.T. Tech Review, and his work has been featured in TechCrunch, the Harvard Business Review, and Psychology Today.
Nir Eyal's first book, the New York Times best-selling “Hooked”, reveals the psychology that builds habit-forming products, and his new book “Indistractable - How to Control Your Attention and Choose Your Life”, explores the psychology driving us to distraction, and why solving the problem is not as simple as disowning our devices.
NIR EYAL:
Website: https://www.nirandfar.com/
Twitter: https://twitter.com/nireyal
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0:00.0 | There is no distraction that we can't overcome through forethought. |
0:07.0 | I call myself a behavioral designer, meaning I help companies design behavior using consumer psychology to build healthy habits in people's lives. |
0:16.0 | When we know what to do, why don't we just do it? |
0:19.0 | We're lacking the ability to avoid distraction. |
0:22.0 | That the root cause of ability to avoid distraction. |
0:23.0 | That the root cause of why we become distracted |
0:26.0 | is because we feel these internal triggers |
0:29.0 | that we seek to escape. |
0:31.0 | When you're feeling lonely, check Facebook. |
0:34.6 | When you're uncertain, you Google. |
0:36.0 | When you're bored, check the news, |
0:38.2 | check sports scores, whatever. |
0:39.8 | If we don't deal with this fact |
0:41.8 | that we are trying to escape an uncomfortable |
0:44.2 | sensation when we become distracted. We're always going to be distracted by |
0:47.8 | one thing or another. We are slaves now to the urgent at the sacrifice of the important. If you don't plan your day |
0:57.8 | something or someone is going to plan it for you. |
1:02.3 | So many of us are reacting all day long. Where is the time for reflection, |
1:07.4 | time to think, time to focus? How do we plan our futures? We can't, we need that in our day. |
1:12.2 | So that has to be planned for as well. |
1:15.0 | A gift of our species that we can do better than any other animal on the face of the earth |
1:20.0 | is that we can see the future with greater fidelity. |
... |
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