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We are in the final home stretch for Switch 2. It's coming out very soon. We've been noticing that Nintendo is sort of

doing their last big marketing push for this thing. And yeah, it's getting kind of real.

Yeah, we have the sense that they had a couple phases built into their launch campaign. That's

something that when we

worked there we were very familiar with, phase one, phase two. Sometimes there were a lot of phases,

and every phase has sort of a different objective and different target audience. And the feeling

that we have is that the first phase was from the Switch 2 direct on April 2nd, probably going until these pre-orders kind of got through.

Right.

And that one was going to be focused on people like us who are, you know, hunting down every

bit of information.

Core Nintendo fan.

Talking on the internet, just desperate to get any bit of news about the Switch 2.

Yeah.

But now that we've, you know, Nintendo can dust their hands of that, mission accomplished, we did it, no problems at all.

Sold out.

Sold out, great.

That's right. Now they're turning their attention to something a little bit different.

Yeah, I love talking about this stuff because it is, you know, things that we worked on before when we were at Nintendo.

But it is interesting to look at how Nintendo approaches marketing for a big new system

because it gives you a lot of indications as to who they are really prioritizing.

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