The automotive industry is undergoing a transformation—electrification, changing ownership models and evolving customer expectations are reshaping the market. But how does insurance fit into this shift?  In this episode, Robin Merttens speaks with Nimeshh Patel, CEO of Wrisk, about how the company is helping major automotive brands embed insurance seamlessly into the car-buying journey. With a customer-first digital experience, Wrisk enables instant, hassle-free insurance at the point of sale, eliminating outdated manual processes.  The discussion also covers Wrisk’s international expansion, its Series B fundraising and why the company focuses on collaboration rather than disruption in the insurance ecosystem. Key Talking Points Embedded insurance at the point of sale – how Wrisk makes car insurance frictionless for customers Why  Original Equipment Manufacturer (OEMs) care about insurance – supporting after-sales revenue, finance uptake and customer retention Scaling success with global automotive brands – from BMW to Mercedes-Benz, how Wrisk is powering insurance for top manufacturers The power of quiet ego – why Wrisk has focused on collaboration rather than disruption Expanding beyond the UK – launching a European MGA and the roadmap for international growth The Series B strategy – raising funds to scale technology, data capabilities and global operations The future of automotive insurance – could Wrisk eventually take on risk itself and build OEM-backed captives? If you like what you’re hearing, please leave us a review on whichever platform you use or contact Robin Merttens on LinkedIn. You can also contact Nimeshh Patel on LinkedIn to start a conversation! Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning. Continuing Professional Development This InsTech Podcast Episode is accredited by the Chartered Insurance Institute (CII). By listening, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: Describe how embedded insurance enhances the vehicle purchasing experience by integrating seamless coverage at the point of sale. Explain why collaboration between insurers and OEMs is critical to the success of embedded insurance models. Define the role of a managing general agent (MGA) in enabling scalable, brand-aligned insurance solutions for automotive manufacturers. If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 345 page of the InsTech website or email [email protected] to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.