The best stories that I wrote, or I should say probably an early teen because I read a story that I wrote when I was a kid recently, my mom found it and it was really embarrassing.

So let's say when my skills

developed a bit in my teens the best stories that I wrote were the stories

that pulled directly from my own experience. So say I had been sat in a room, you know, I could describe the exact

situation and the emotions and the feelings and the smells in that moment and that's what really would bring a story to life.

And so as I began to embark on this career as a copywriter, client after client would come

to me and I would be able to hold space for them and they would just open up to me.

And I know that you were experiences all the time with your podcast guests.

But it was just incredible, like, wow, they're really opening up they're really telling me

everything that they've been through everything that led them to this moment and

it was those stories that I realize other people so needed to hear it was those stories that enabled them to be really authentic and really honest about who they were.

And let's face it, if you have any kind of online business or you're expecting

someone to do business with you when you've never actually met. Like they need to

get that sense of you, they need to get a sense of like, well, why do you care?

Like, where do you come from?

What's your deal?

Like, so, yeah, so I think it's a really obvious thing to say,

but yeah, just really being completely transparent.

I even think about the stories that I share,

and I always say, oh, you know, I'm an open book.

But even with me, I think that there's another level deeper

that I could go in terms of really opening up and I think that the more

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