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The From Wondry, I'm David Brown, and this is Business Wars Daily on this November 12th.

Happy Friday, everyone.

Nike wants to sell digital shoes. There's a sentence I never thought I'd say,

but it is 2021, and the shoe giant did just file trademark applications that make their plans apparent.

The trademark protections will act a lot like they do in the real world when companies try to sell knock-off Nike shoes or clothing.

But here we're talking about the digital world.

Shoes and apparel worn by characters in virtual games.

That means that if developers of video games or other online platforms ever have a hankering to outfit a character with a swoosh, or use the phrase, just do it, well,

they're out of luck.

Beyond protecting their brand in the digital world,

the applications also make clear Nike's intent to eventually sell virtual goods. Some games like

...