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New York 1986

In front of a crowd of tens of thousands of trio of rappers Joseph Rev. Run Simmons

Darrell DMC McDaniels and Jason Jammester J. My gel walk on to the stage

This is the place. The generations of young people this was the stage you hope to play someday with your name up at lights on the marquee of MSG

Madison Square Garden

These three guys go back quite a ways growing up in Queens in the 70s

They bonded over their love of B-boy culture R&B and hip hop a musical form born on the streets of the Big Apple

In 81 they formed their own group run DMC and made news becoming one of the first rap acts signed by a major label

But run DMC are more than just musicians. They're icons of style

Back in the day when Curtis Blow was making hits he favored flashy sequin blazers and disco suits

But the run DMC crew take the look in another direction

Casual streetwear

Accented with gold chains and track jackets black fedoras and unlaced basketball sneakers

My

Madison Square Garden the trio fans out across the stage busting into one of their newest songs

It's an ode to the group's favorite brand

And

They know it's not just their adidas is either the three stripes are everywhere

Every city they go through from Detroit to Boston to Chicago

The hippest kids are the ones wearing adidas track suits and sneakers

In 1986 adidas stands for something it stands for urban cool

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