When Nike drops limited edition sneakers, fans go wild.

Man, we have the Air Jordan 11 and the brand new cherry colorway.

This is the insanely hyped Jordan 1 Chicago launch video.

We're going to find out that the brand new Travis Scott Air Jordan 1 low reverse mocha

is worth the hype.

People line up for hours just for a chance to buy the shoes.

Sure, it's because they're cool, but it's also because of their resale value.

There's a slew of websites where you can find the hard-to-get Nike drops, often at a big

mark-up, for hundreds of dollars above their original price.

Our colleague, Inti Pacheco, covers Nike, and he was looking at these websites recently,

and noticed something weird.

The most coveted Nike's were popping up for resale way ahead of their release dates.

You could almost always get a hold of a pair of limited edition sneakers months before the

release, and that it's like, how is that possible?

That question would set Inti off to learn all about how Nike sneakers move from factories

to stores, and all the ways they're stolen along the journey.

Welcome to the journal, our show about money, business, and power.

I'm Kate Limebaugh, it's Thursday, August 17th.

Coming up on the show, the explosion in Nike's shoe thefts.

Do you own any Nike's?

I do.

I actually have a weird pair because you have to make them yourself, but they're like

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