Is Nike uncool?

You know, I mean, certainly what's cool is a little bit in the eye of the beholder.

And not being a particularly cool person myself, I don't want to assert what is and isn't cool for all people.

That said, Nike sales have been weak for the last few years and the company's stock is dipping.

Their stock price is under $50, which is as low as it's been since 2015.

What happened?

Apple is not cool.

Amazon is not cool.

Nike is not cool.

Starbucks is not cool.

Big brands are not very cool right now.

Nike still sells a lot of shoes. Starbucks sells a lot of coffee. Amazon sells a lot of everything.

The issue is not, I think I hear you saying, that these companies don't sell.

Right. It's that they just aren't cool.

Coming up on today, explain from Vox, when your company loses its Riz.

Support for the show comes from Dell.

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