Nielsen’s Big Data Shake-Up: WWE & AEW Viewership Takes a Hit | Pollock & Thurston

POST Wrestling

After Shows, Wrestling, Sports, Tv & Film, Tv Reviews

4.8 • 1.1K Ratings

🗓️ 6 October 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Pollock and Brandon Thurston chat with Douglas Pucci of Programming Insider about Nielsen’s new method of tracking viewership and the negative impact it has shown for professional wrestling programs.

Pucci explains how the new method differs from the previous model, its impact on other genres of programming, and why pro wrestling has seen significant decreases.

Then, Pollock & Thurston chat about why this is a big story, WBD responds to Thurston’s inquiry, and whether this could affect TNA.

Music courtesy: “Panic Beat” by Ben Tramer

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Transcript

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0:00.0	This month at Post Wrestlingcafe.com, go Excel, and you get live editions of Rewind a Raw,
0:06.2	rewind a dynamite, and rewind a Smackdown, featuring all the news of the day, your questions
0:11.1	and answers, as well as feedback. Post Wrestlingcafe.com. $6 gets you in the door.
0:19.6	Brandon Thurston from Wrestlingomics is up next, and we're going to follow Brandon with John Pollack from post-restle.
0:26.3	Delivering on the returns, increasing our margins.
0:30.4	Radies go down the toilet if I'm not here.
0:33.3	All I do is simply put the math in my favor.
0:37.3	We agree that Brandon and John do good work.
0:40.5	The reason is simple wrestling economics.
0:44.5	I've been told the Netflix numbers.
0:47.3	I've been told the metrics a little bit.
0:49.3	Probably five different times.
0:50.2	I still don't get it.
0:51.5	There were respectable wrestling journalists who needed answers.
0:55.9	Thank you very much, members of the media.
0:57.8	I hope you all go to hell.
0:59.8	How about we pop a number right here, right now?
1:08.3	A whole part of the show, ma'am.
1:11.8	And welcome everyone to a special edition of Pollock and Thurston.
1:15.4	I am John Pollock, joined as always by Brandon Thurston.
1:19.0	And Brandon, I know you've been looking forward to this discussion.
1:21.5	We are going to dig into all of the details of big data plus panel.
	...

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