Nicole Dawes: Brand Building With a Side of Childhood Values

Food with Mark Bittman

Sweetness and Light

Nutrition, Arts, Food, Culture, Cooking, Health & Fitness, Society & Culture

4.9 • 947 Ratings

🗓️ 1 October 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

The founder of Late July Snacks and Nixie talks to Mark and Kate about why it's so important to create brands that stand for something meaningful; why she walked away from so many sales opportunities; how her parents' (her father founded Cape Cod Potato Chips and her mother owned a natural food store) beliefs and morals are deeply ingrained in her brands; and being the kid who went on a macrobiotic summer retreat with her mom.

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Transcript

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0:00.0	Think of shaving cream.
0:01.7	Essential with nachos or as a dip for potato wedges.
0:05.0	Now you're thinking, that's not shaving cream, that's sour cream.
0:08.5	If you think sour cream is shaving cream, then you must be a supermarket delivery substitute.
0:13.6	Akado has 99% order accuracy.
0:16.5	So when you think of shaving cream and order shaving cream, you'll get shaving cream.
0:21.1	Akado, life delivered.
0:22.7	99% average order accuracy, Jan to April 2025.
0:25.9	Geographical restrictions apply, minimum spend plus charges apply, terms at Akado.com.
0:30.1	Summer's nearly over. It's time to get back to real life.
0:33.1	Luckily, Sinch has got all the essentials sorted, and we're not talking about new textbooks.
0:58.0	Let's see. The biggest range of cars to buy entirely online? Check. Free 90-day warranties. Sorted. And Fath-free cinch servicing at a Marshall store near you. Absolutely cinched it. Everything you need and not a pencil case in sight. Sinch it for yourself today. Visit sinch.com. Compar equivalent retailers, visit sinch.com.com. forward slash range clean terms and exclusions apply.
1:05.4	Welcome to food. I'm Kate Bittman and we are so glad that you're here with us. If you want more, remember to check us out online at bitmanproject.com.
1:14.2	We've got more than 1,500 recipes with new ones added daily,
1:18.3	plus some really wonderful food writing from some really wonderful food writers,
1:22.9	and recommendations for products and more.
1:25.7	Bitmanproject.com.
1:27.2	And as always, email us with any questions or feedback at
1:31.0	food at Markbitman.com.
1:46.6	They did it again.
1:50.1	Flower instead of flowers on my birthday.
1:54.8	And 95 minutes late, but it's hard to leave when you've shared so much.
	...

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