Nick Nanton: Winning Gold with Bourbon, Branding and Bold Moves
Mick Unplugged
Realm
4.8 • 3K Ratings
🗓️ 16 August 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Nick Nanton is a 22-time Emmy Award-winning director, acclaimed storyteller, and the mastermind behind Impact Branding. He’s renowned for transforming ordinary lives into extraordinary legacies through the power of narrative, having worked with legends and industry icons across boardrooms, backstages, and even the bourbon world. As an entrepreneur and creative visionary, Nick has built empires on connection, authenticity, and the relentless pursuit of standout stories. He’s also the co-founder of The Difference bourbon with best-selling author Chris Voss, further proving his expertise in crafting unique, meaningful experiences both on and off the screen.
Takeaways:
· Build a World-Class Team: Nick’s journey illustrates that you don’t need to be an expert in everything. Surrounding yourself with talented people is the fastest way to bring bold ideas to life—whether it’s launching a new bourbon or producing award-winning films.
· Experience Outshines ROI: Nick emphasizes the value of delivering unforgettable experiences rather than focusing solely on monetary returns—when you prioritize experience, success and connections naturally follow.
· Your Brand Is Your Story: The most powerful brands are those whose stories others tell before you even walk in the room. Craft your narrative intentionally, starting from your unique life experiences, and let authenticity drive your impact.
Sound Bites:
"A brand is just a story—a great brand is a story that other people tell before you walk in the room."
"Money is the cheapest commodity in the world—it’s the unique experience and connection that make all the difference."
"Being different is better than being better. You don’t have to compete—you just have to stand out by being authentically you."
Connect & Discover Nick:
Website: https://nicknanton.com/
Instagram: https://www.instagram.com/nicknanton/
LinkedIn: https://www.linkedin.com/in/nicknanton/
Facebook: https://www.facebook.com/Nicknanton?ref=ts
X: https://x.com/nicknanton1
YouTube: @nicknanton5771
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Transcript
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| 0:00.0 | I have to work out. |
| 0:01.8 | Like, I have to get my energy out so I can be a normal human. And, like, I do my best thinking or my best, like, I listen to audiobooks. If I'm not running with a friend, I run five miles a day or three and then I lift. But if I'm not with a friend, I listen to audiobooks or podcasts at 2X because that's, but I'm like, I'm getting all the nervous energy out and I'm actually able to focus and think and all that. |
| 0:29.8 | Welcome to Mick Unplugged, the number one podcast for self-improvement, leadership, and relentless growth. |
| 0:41.0 | No fluff, no filters, just heart-hitting truths, unstoppable strategies, and the mindset shifts that separate the best from the rest. Ready to break limits? Let's go. Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged, |
| 0:51.0 | and today I have a story of connection. He is the mastermind behind |
| 0:56.4 | impact branding. He is the go-to storyteller for legends and he is also a 22-time Emmy |
| 1:03.0 | award-winning director who's turned ordinary lives into extraordinary legacies. From boardrooms |
| 1:09.6 | to backstages to bourbon, he's built empires through |
| 1:13.1 | narrative. Please join me in welcoming the bold, the brilliant, the boundary breaking, my guy, |
| 1:19.3 | Mr. Nick Matt. Nick, how are you doing today, brother? Oh, man, I hope I can live up to all that, |
| 1:23.0 | man. I'm doing great. It's good to see you, man. I'm excited to chat with you today. |
| 1:26.6 | Dude, I am the excited one. |
| 1:28.7 | And I think we just need to tell the story of how we connected, man. Like, most outrageous |
| 1:34.6 | connection possible. We're on an early bird 530 in the morning from Vegas to Dallas, Texas |
| 1:41.6 | flight. There's weather in Dallas, so we get rerouted to Austin, Texas. |
| 1:47.2 | But what the people don't know is this. I sit down in my seat, Nick sits next to me, |
| 1:53.0 | and puts on his eye shades or the eye blinders and passes out. So there's no conversation. |
| 2:17.5 | Nick wakes up and I have to inform him, hey, bro, we're not going to be in Dallas. We're going to Austin. I remember, yeah, because I like, I'm like a narcolept on planes. I can't stay awake. And so I remember hearing like, please put your seats up and I'm like, okay, I'll do that. And then we Austin I remember turned to you like is that for is that a joke is that one of those like |
| 2:21.5 | welcome to Jamaica New York that he usually do right I'm like is that a joke because |
| 2:25.3 | we're supposed to be going down so I know no no there's like weather I'm like oh all right |
| 2:28.5 | and I was like well that sort of sucks but okay and then we hit the tarmac and for way |
| 2:34.0 | longer than any of us expected. |
... |
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