Welcome back or welcome to the Single Track podcast. I'm your host, Finn Melanson, and this episode was

recorded live at Single Track's Olympic Valley Studios ahead of the 24 Western States 100. We were

joined by Nick Baer, a hybrid athlete, owner of BPN, content creator, and pacer of Sally McCray at

this year's race. Even though this was technically a pre-race interview,

so much of what we talked about was only tangentially or peripherally related to the event.

So I did want to save it for a stand-to-load podcast a few weeks on.

Specifically, we talk about creating portals online for people to find the sport of trail running,

new entrance growth, what it means to be a hybrid athlete,

some of his favorite books about mental and physical strength, how to make our sport

perhaps cooler or more memorable, his advice for athletes and creators from a content

marketing standpoint, and what's exciting him about Western States 100 and our sport in

general.

If you want to watch the full conversation instead, which actually I encourage, I think this was a

really cool format, head over to the Single Track podcast YouTube channel.

Before we get started, though, thank you so much to NAC, the nutrition sponsor of the

single track podcast for supporting this show.

Head over to knack.com.

That's spelled N-A-Aaak.com to check out their arrangement

of awesome performance and recovery based selections and use code single track 20 at checkout

on their website for 20% off your next order. As I've mentioned recently, I am a big fan of

their nut butters, especially their almond chocolate flavor, which combines roasted almonds,

flax and sunflower seeds, coconut oil, and a bit of chocolate to offer the perfect texture and taste

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