Niche is the New Mass (Moj Mahdara) | BoF VOICES
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 1 February 2018
⏱️ 18 minutes
🧾️ Download transcript
Summary
Beautycon chief executive Moj Mahdara took to the #BoFVOICES 2017 stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34.
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Transcript
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| 0:00.0 | Hi, I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the B.OF podcast. |
| 0:08.5 | Voices is the most stimulating gathering of fashion industry leaders on the planet. |
| 0:13.6 | What makes voices different is that we mix our industry with fascinating people from other sectors, |
| 0:18.6 | from the worlds of economics, activism, health and wellness, |
| 0:22.6 | medicine, film, philanthropy, technology, media, and so many more. |
| 0:27.6 | Fashion doesn't live in a bubble, nor should it. |
| 0:29.6 | This is one of the sessions from our 2017 gathering. |
| 0:33.6 | Today on the Bof podcast we hear from Moj Madara, the chief executive of BeautyCon |
| 0:39.6 | media, a globally recognized community for Gen Z and millennial content creators, celebrities, |
| 0:46.5 | fans, and brands celebrating style and beauty. |
| 0:49.9 | And Moj is a fascinating person. |
| 0:53.0 | She sits at BeautyCon at the heart of this very interesting intersection |
| 0:57.0 | between beauty, fashion, and identity. Moj gave a really interesting talk based on some research |
| 1:04.1 | that she has been working on over the last year called FOMO, and it identifies all sorts of |
| 1:09.5 | interesting new niches. So we called her talk |
| 1:12.6 | niche is the new mass and here's Moj. Just a quick note, this conversation was recorded live |
| 1:20.1 | in front of an audience, so please excuse any audio issues. Today we're going to talk about |
| 1:25.7 | how niche is the new mask and what that means. |
| 1:29.2 | A frequent question I get asked is, what's it like to run a beauty company when you so obviously |
| 1:36.2 | do not wear makeup? My response is, neither do any of the other Fortune 500 beauty brands that are also run by men, they |
| 1:46.3 | also do not wear makeup. |
| 1:51.9 | The answer is a little bit more complex for me. I'm an Iranian-American, born in Kentucky, |
... |
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