Imran Amed and Musa Tariq | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 2 February 2018

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of "Inside Fashion", Imran Amed sits down with Musa Tariq to discuss changes in technology, his love of authenticity and the challenges facing fashion today. Tariq is one of a highly select group of individuals appointed to the C-Suite under the age of 35. Following early leadership roles at JWT and Saatchi & Saatchi Advertising, Tariq served as global head of digital marketing and the first-ever director of social media at Burberry. It was during Tariq’s tenure that the 150-year-old British brand established itself as a digital leader in the industry. Tariq left Burberry to join Nike as the first senior director of Social Media and Community, before going to work under Angela Ahrendts once again as Apple’s global marketing and communication director for retail. In 2017, he was appointed chief brand officer and vice president of Ford Motor Company.

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Transcript

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0:00.0	Musa and I always chat about anything and everything from life, love, happiness, careers,
0:09.0	digital technology. So why not share that conversation with all of you?
0:15.0	That age-old question I still get asked is, you know, what's the appropriate amount of tweets or messages?
0:21.3	There isn't appropriate amount. Like, speak when you have something important to say.
0:26.4	There is a saying at Apple, which is a thousand knows for every yes. And that still stays very true to today
0:32.7	and that the focus on Apple want to do something, they do it well. One of the questions I get asked
0:37.4	the most
0:37.8	is, yeah, what course should I take? Today we have more access to learn stuff than ever before.
0:43.6	I think we as human beings need to start encouraging ourselves to do more. In this crazy changing
0:51.2	world, we live in like if there's other people out there that you know they want to
0:55.9	lead a career like yours what what have you done right and what would you do differently
1:01.2	hi and welcome to inside fashion i'm imran ahmed founder and CEO of the business of fashion this
1:08.1	is the b o f podcast and on this week's episode, I'm really happy to have
1:13.9	Musa Tarek, my old and dear friend, who is now chief brand officer of Ford Motors here at the
1:20.8	BOF HQ in London.
1:22.8	Musa has taken quite an amazing career trajectory over the last few years, which has gone from
1:29.1	Burberry to Nike to Apple and now to Ford in Detroit, Michigan.
1:34.2	But before we get started, have you heard about BOF Professional?
1:38.1	It's our ever-growing membership community of professionals from around the world in the fashion
1:42.7	industry.
1:44.0	We are thrilled with
1:45.8	the response to be a professional so far. And being a BOF professional member gives you access to
	...

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