NHL Chief Content Officer Steve Mayer on Fan Engagement, Marketing Players, and the NHL's Pause Binge

The Full 60 with Craig Custance

The Athletic

News, Hockey, Sports News, Sports

4.8 • 595 Ratings

🗓️ 26 March 2020

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Steve Mayer is the NHL's chief content officer in charge of some of the league's biggest events, including the Winter Classic, the All-Star Game, and the Stanley Cup Final, as well as NHL Network's content and the league's engagement with fans. Steve joins the podcast to discuss how the league is responding to the COVID-19 pause and his role in finding creative ways to create content during the stoppage in play, working with players to engage with fans on social media to maintain interest, as well as how to market players like Auston Matthews and a generation of athletes who are showcasing more personality. Plus, Steve discusses the NHL thinking bigger when it comes to musical showcases at its events, and takes us behind-the-scenes working with Chance the Rapper for Saturday Night Live's classic 'Lazlo Holmes' skit. Support The Full 60 by subscribing to The Athletic! Get 40% off an annual subscription at theathletic.com/full60. Follow Craig on Twitter: @CraigCustance

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Transcript

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0:00.0	He's having a blinder. He's clipped the post. He's looking formidable. Then...
0:09.0	His game might be over, but yours isn't.
0:14.0	With Betfair's safe sob, your bet simply rolls onto the player coming on.
0:18.0	Playing a different league with BetFair.
0:24.6	Balladon selected leagues and markets only applies to singles, multiples and bet builder bets on qualified player outcome selections does not apply to odds, boosts,
0:27.6	season, exclusions apply 18 plus gamblerware.org.
0:32.5	Today's episode of the full 60 is brought to you by Remarkably Remote, a new daily
0:37.0	microcast from go-to meeting
0:38.8	all about making work from home work for you with indispensable intel and how to stay sane.
0:44.7	I need this motivated and productive at home.
0:48.2	We're here to help you in this brave new remote working world.
0:52.4	Add to your flash briefing on Alexa or subscribe on your favorite
0:56.3	podcasting app. Welcome to the full 60 featuring Craig Custin's and presented by the Athletic.
1:11.1	Each week, we'll dive into the biggest stories in hockey,
1:14.4	while bringing in unique voices to entertain and explain all aspects of the game.
1:20.1	Hey, this is Craig, and welcome to this week's episode of the Full 60.
1:23.7	This week's guest is Steve Mayer, who is the chief content officer for the NHL and Steve if you don't
1:29.0	know him he is a guy he's a guy that puts on the NHL's huge events the Stanley Cup final the
1:34.9	winner classic the stadium series the all-star games and also he's tasked with making sure
1:40.9	NHL.com and NHL Network has compelling content.
1:45.5	He's a guy, the more you learn about him, the more you find out.
1:48.7	He loves to be out there in person, meeting people, developing relationships with people
	...

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