Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Penn with a double N. And here's the show.

Hello, creatives. I'm Joanna Penn. And this is episode number 556 of the podcast. And it is Tuesday,

the 8th of June 2021 as I record this.

In today's show, I'm talking to John Fox about NFTs, non-fundable tokens.

Why are they so exciting for authors and the publishing industry?

How will they generate more streams of revenue for us as creators?

And what are some of the ways that authors could use them?

So I did do a short introduction to NFTs in the blockchain for publishing episode 538,

but this takes it a lot further as the technology is improving fast,

and particularly on the environmental side, which I know people

are worried about. And big companies are getting involved. Even as we recorded this, eBay announced

that they would be getting into NFTs. I want you to think of it as just another format. And in the

same way, you embraced e-books a decade ago this will be the basis

of a new way of selling our work now the technology is moving very fast at the moment and people

are doing new things all the time i feel like it's a much more creative opportunity than just

limited edition e-books which we do talk about. But that is the basis of it.

It's a limited edition product, but it can be so many different things. And the music industry

is really blazing a trail and the art, the visual art industry. It's all about direct

to consumer, direct to fan, which again empowers the creator.

...