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Forbes Topline

NFTs Are Making A Comeback In The Corporate World

Forbes Topline

Forbes

Business News, Business, News, Entrepreneurship

4.86 Ratings

🗓️ 30 January 2024

⏱️ 12 minutes

🧾️ Download transcript

Summary

Maria Gracia Santillana Linares, a Forbes reporter, joins ‘Forbes Talks’ to discuss NFTs being rebranded and making a corporate comeback. Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hi everyone I'm Rose Marie Miller here with Maria Grasse

0:07.2

Santiano Lenaris a Forbes reporter here to tell us about

0:10.8

NFTs making a corporate comeback.

0:14.2

Thank you so much for joining me today, Maria.

0:16.5

Thank you for having me.

0:17.9

For sure.

0:19.1

So Maria, could you elaborate on the shift

0:21.5

in the NFT market from its peak in 2022 to today?

0:25.6

Yeah, it's been I think certainly a very interesting two years.

0:29.8

January 2022 was when we saw like the all-time high volumes.

0:34.1

We saw a peak of $26.7 billion in sales

0:37.8

over the entire year.

0:39.4

And it was just really the craze, right?

0:41.0

Like when you think of NFTs and you think the pictures of monkey faces selling for multi million dollars and

0:46.8

everyone from Jimmy Fallon to Paris Hilton kind of showcasing that and spending that money.

0:52.2

And for what a lot of people was very confusing, right? of showcasing that and spending that money.

0:52.7

And for what a lot of people was very confusing, right?

0:54.8

Like why would you spend so much money in an image

0:56.4

that I can just right click and save on my desktop?

1:00.1

That I think embodies very much the ethos of that 2022. Now the crypto market as a whole is very different right like market volume has fallen

1:07.6

prices has fallen and it's also just became so like very saturated. There's a lot of profile picture collections a lot of

1:14.8

different just options for buyers and demand went down and so you know what we've

...

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