NFT Frames

Uncanny Valley | WIRED

WIRED

Technology

4.1 • 572 Ratings

🗓️ 4 August 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Maybe you’re intrigued by NFTs. (They can often be pretty fun.) Maybe you’ve even felt the urge to buy a piece of digital art, only to give up once all the talk of wallets, blockchain transactions, gas fees, and digital ownership restrictions made the experience feel too daunting. And the NFT world is daunting! Especially for non-technical folks. Some companies are trying to make the acquisition process less onerous by selling NFT videos pre-installed in digital photo frames that you can buy, have shipped to you, and then display on your desk or wall next to your photos and other artworks.

This week, Lauren Goode takes us into this world of pre-framed NFTs and the marketplaces that power them. She also tells us about the looping Steph Curry video currently brightening her kitchen counter.

Show Notes

Read Lauren’s story about framed NFT art. Listen to our episode last year about WTF is an NFT. Here’s that Infinite Objects Elon Musk NFT if your stomach can take it.

Recommendations

Lauren recommends mineral sunscreen. Mike recommends the casual mobile game Holedown.

Lauren Goode can be found on Twitter @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

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Transcript

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0:00.0	Lauren
0:00.8	Mike
0:01.4	Lauren how many NFTs do you own? Zero. I own zero NFTs. I have an NFT but I don't own it just to make the whole NFT thing a little bit more complicated. Yeah, I'm kind of confused. I might need you to help me make sense of it. Well, I think I have a new way to frame it for you. Oh, wonderful. Can't wait to hear all about it.
0:28.0	Hi, everyone.
0:29.0	Welcome to Gadget Lab.
0:30.0	I am Michael Colori.
0:31.2	I'm a senior editor at Wired.
0:32.0	And I'm Lauren Good.
0:33.2	I'm a senior writer at Wired.
0:39.1	Today we are talking about fancy digital photo frames, particularly the ones made to house NFTs. Maybe you've heard of NFTs. Have we? We have. We call them non-fungible tokens here in the
0:46.2	journalism business. NFTs are a way for artists and art collectors to buy and sell digital art
0:52.1	online, and they've had kind of a remarkable rise
0:55.1	and fall over the past year. For a while, NFTs were the domain of the crypto elite. You needed
1:01.0	a crypto wallet and some knowledge of how to access Bitcoin or Ethereum to buy one, and you
1:06.2	also needed to have some understanding of blockchain technology if you wanted to trade your
1:10.5	NFTs or to show them off or to sell them.
1:13.0	Now, some companies are trying to bring NFTs fully into the mainstream and make it as easy as possible to buy, own, and show off digital artworks.
1:22.5	One of the ways they're doing that, which seems pretty frictionless, is a physical photo frame that's made just for displaying an
1:28.5	NFT. Now, Lauren, you wrote about some of these NFT-specific frames this week. Can you do me
1:35.4	favor and frame-splain this to me? Ooh, frame-splain it. I like that. So I did write about this
1:42.0	for Wired this week, but I have been experimenting with these frames in some form or another since around February.
1:49.5	And the thing is the NFT market has gone through a lot of ups and down since then.
	...

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