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dot-co.uk slash podcast to learn more. Having a great day. What's going on? Welcome to the program

in Southern California. I am Jim Rome. Nice to have you here. XR 4TI. Killing it, as they always are.

Speaking of which, Alvi is going to have a week that was coming up a little bit later on. Tommy's doing his thing. Alex Hattie in the back row, the XCR, down the hall. And great to have you clones here. All right, still ahead. We just had Jacob Slavin. That was cool. Manti Tail. Join me at the top of hour number three. Then you've got the after hour and lots

you get to between now and then you have your phone number. You know where to find me on social.

You know how to get me on email. So take advantage of all that. So I meant to start the show with

this, but then I saw something that was more pressing and more important than I got to. But why don't we talk about the NFL schedule release?

Now, the NFL social media film festival, aka the official schedule release,

happened right after I got off the air yesterday.

And as always, it was strangely elaborate and the production

values were higher than ever before. Every single team was once again looking to one-up

each other, just like they always do. Now, I'm not trying to be an old head about it either.

It actually was pretty wild. It's pretty wild how creative these social

media departments are now getting and how much time and effort and money is being dumped into

these videos. Some of these videos are like full-scale Hollywood quality productions. In some cases,

it's really, really impressive.

However, there was one in particular that really stood out to me, one that stood out above

all the rest.

There was one social media post that I think was able to somehow upstage the entire barrage of

schedule release videos. Now, I normally do not show up the day after the schedule gets released

and then pick the most impressive piece of social media. Most people do that. I don't do that.

I'm going to change up, though. I'm going to follow the mob. I'm going to do that today. I'm going to do exactly that

...