Welcome to Words Matter with Katie Barlow and Joe Lockhart.

Joe last week you and Adam previewed the new Wondery podcast American Elections Wicked

Game and the response from our listeners was really positive.

Yeah, it turns out that our podcast listeners like to listen to other podcasts.

So this week we thought to expand beyond politics and tell you about the next big idea,

another new podcast from Wondery.

From the people who brought you business wars and American innovations, the next big

idea is hosted by Rufus Griscom and Features Malcolm Gladwell, Susan Kane, Adam Grant

and Dan Pink.

These legendary thought leaders will be your personal guides to the next wave of ideas

and innovations that are about to revolutionize our personal and professional lives.

From business and science to health and culture each week, the next big idea will bring

you their favorite new ideas, ideas that may change the way you live, work and think.

So in this preview, the next big idea questions Malcolm Gladwell's 10,000 hour rule.

You'll remember in his best selling book Outliers, Gladwell said that to be truly great at

something, you need 10,000 hours of practice.

But since then David Epstein has challenged that idea in his best selling book range.

Let's take a listen.

While you're listening to this preview, be sure to subscribe to the next big idea on Apple

podcasts, Spotify or wherever you're listening to us right now.

You can also find a link in the notes for this episode.

A boy is born in a mid-sized town in Northern California.

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