Newsjacking
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 10 January 2026
⏱️ 27 minutes
🧾️ Download transcript
Summary
Lately companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.
When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.
It’s called Newsjacking - and it’s becoming a powerful marketing tactic.
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Transcript
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| 0:00.0 | This is an apostrophe podcast production. |
| 0:10.0 | We're going to show you our big news studio baker. |
| 0:13.6 | Start the car! |
| 0:19.7 | Mama me, that's a spicy meatball. |
| 0:23.3 | What love doesn't conquer. |
| 0:25.4 | Al Casalser will. |
| 0:26.8 | What a relief. |
| 0:31.5 | You're under the influence with Terry O'Reilly. |
| 0:44.5 | On September 19th, 2024, the television series titled Monsters, The Lyle and Eric Menendez story, |
| 0:54.0 | streamed on Netflix. |
| 0:56.1 | The nine-episode series debuted as the number one show on Netflix worldwide |
| 1:01.0 | and was the most viewed streaming content, according to Nielsen. |
| 1:05.7 | It earned 11 Emmy nominations winning one and three Golden Globe nominations. |
| 1:12.0 | Needless to say, the high-profile show put the Menendez brothers back in the news. |
| 1:18.2 | While the TV series let viewers reach their own conclusions about the verdict, |
| 1:22.9 | it heightened the anticipation of the upcoming parole hearings scheduled for the brothers, |
| 1:27.8 | who had been incarcerated for 35 years. It was a lot of the upcoming parole hearings scheduled for the brothers, who had been incarcerated for 35 years. |
| 1:31.5 | And all that news heightened the demand for a certain basketball card. |
| 1:40.1 | Mark Jackson was a point guard in the NBA. |
| 1:43.9 | He played from 1987 until 2004. |
| 1:48.3 | Jackson was with a number of teams in his career, |
| 1:51.1 | including playing 54 games for the Toronto Raptors in the 2000-2001 season. |
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