News consumption in the U.S. has reached an inflection point.

From American public media, this is Marketplace Tech.

I'm Nivasopho.

For the first time, more Americans are getting news from social media and online video networks

versus television programs are websites. That's according to a report from the Reuters Institute

for the Study of Journalism at the University of Oxford. The group has studied news consumption

globally for more than a decade, and its latest report found a significant digital

shift in the U.S. Nick Newman is one of the co-authors.

You know, television's always been king, and every year we see the percentage of people who

proportion who are consuming news via TV falling, and certainly in the last year, we've

seen a very significant increase in the percentage

saying that they consume via some kind of social video network. So that's now over 50% and much higher

with younger demographics as well. So that feels like a watershed moment and I think it's fueled by

some of the other trends that we see in the

US market, so the rise of the creator economy, individuals, personalities, leaving

traditional media organizations setting up on their own because they think they can have more

control and ultimately they can reach audiences in new ways at a much cheaper cost.

And what do you think is the significance of this shift that we're seeing?

Is this going to permanently alter what we see or the news we do get?

Or what is the result of this?

I think the result is still emerging.

I mean, some people would argue that it's a good thing, that the traditional media, you know, has a particular set of biases or agendas, and it's broadened the range of debate.

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