Hello full over Robocapagos hope you're well so we got some big news out of McDonald's more news

Been hearing a lot about them lately with their earnings saying that the consumer at the low end is being squeezed because of inflation that's in their

purchasing power declining. You guys know the story. But now they're coming out with a new promotion that really gives some insights as to not only

what's happening with the consumer but maybe more importantly what's happening

at McDonald's and these corporations that are now getting squeezed.

You see, back during 2021, 2022, maybe 2023,

people had, were flushed with flushed with stimulus and PPP.

You guys know the story.

And so these corporations were able to continue to raise their prices, raise their prices

to make sure that they had plenty of margin based on their inputs. But now what we see

is the consumer can't take the price increases, but yet their input costs are continuing to go up to where

now their margins are getting squeezed to a point where they can't do anything about it.

This is how the cycle plays out over and over and over again.

Let's go right over to this story and you'll see exactly what I'm referring to.

McDonald's franchisee group says $5 value meal can't last without company investment.

So just looking at the headline you say, oh, well, that's great.

McDonald's is so flushed with money all these franchisees that they're able to still offer a $5

value, I guess not still, but they're able to reintroduce. dollar value meal because they know

a five dollar value meal because they know that low-end customer is getting

squeezed is exactly what they talked about in their earnings.

But you got to read the fine print.

You see, this is simply a promotion just for one month.

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