New Zealand Ski Season, Gear Trends, & How a Specialty Retailer Curates Their Products
GEAR:30
BLISTER
4.9 • 809 Ratings
🗓️ 12 July 2024
⏱️ 48 minutes
🧾️ Download transcript
Summary
How has the ski / snowboard season in the southern hemisphere been this year? To find out, we caught up with Benji Knight and Darren Grimmett from Outside Sports in New Zealand; we also cover the gear trends they’re noticing in their area, and then they peel back the curtain on how, exactly, a local shop curates the collection of gear they offer — often picked from thousands of options — for their specific location and customers.
RELATED LINKS:
Our Blister Recommended Shop: Outside Sports
A Guide to Skiing in New Zealand, Ep.260
BLISTER+: Become a Member
TOPICS & TIMES
Season Update (6:14)
How do you Pick Products?? (7:23)
Supplier Relationships & Brand Loyalty (12:24)
Athlete & Customer Relationships (15:04)
Bringing on a New Brand (19:04)
Sizing (20:42)
Hardgoods vs. Softgoods (26:53)
Evolution of the Industry (28:59)
NZ Gear Trends (33:42)
Season Outlook (41:45)
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Transcript
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| 0:00.0 | Hey everybody and welcome back to Gear 30 on the Blister Podcast Network. As always, we are |
| 0:10.7 | proudly coming to you from our home base in Elevation Hotel in Mountcrest, |
| 0:15.0 | Dubuque, Colorado. My name is Kara Williard and you can check out everything we're doing and |
| 0:20.0 | reviewing over at blisterreview.com. |
| 0:23.2 | Over there, you can read all of our latest reviews, listen to our podcast, register for next winter's |
| 0:29.1 | blister summit event, become a blister plus member, and a whole lot more. Well, for today's |
| 0:34.6 | episode, I am talking to our friends from New Zealand, Darren, and Benji |
| 0:38.6 | from our Blister Recommended shop outside sports. They give an update on how the ski season is going |
| 0:44.8 | down there so far, and after a conditions report, we get to talk gear. More specifically, |
| 0:50.8 | we talk about what goes into making gear choices as a ski buyer at a local specialty shop. |
| 0:57.3 | When you think about it, each shop on our Blister recommended shop list is a carefully curated place with different gear. |
| 1:04.4 | All of that gear is handpicked by someone. |
| 1:07.1 | So, what goes into making these purchasing decisions and what are the risks that buyers have to make each year when looking at the hundreds of potential products they can stock? |
| 1:16.4 | A lot goes into making this calculation and at the forefront is a shop's understanding of who their customers are. |
| 1:23.3 | Darren and Benji have plenty of interesting insight on the topic and it might help shed some light on how and why certain products end up in your local shop. |
| 1:31.9 | We also get to talk to them about some gear trends they've been noticing and some of the gear that has them excited this ski season. |
| 1:39.0 | This episode of Gear 30 is presented by our Blister Recommended Shops. With a list of reputable shops, like outside |
| 1:45.5 | sports that span the globe, our Blister recommended shops represent the best service-oriented outdoor |
| 1:50.8 | shops in the world. As you'll hear in this episode, these shops are vital to the ski industry |
| 1:55.9 | and especially important to making sure we all have some of the best experiences before we venture outside. |
| 2:01.9 | If you're looking for a reliable shop in your area or wherever you're headed on your next |
| 2:06.3 | trip, maybe that's New Zealand. Be sure to check out our list of shops and there's a link to |
... |
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