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podcast. Indeed.com slash show. Terms and conditions apply. The Instagram algorithm has changed.

Yes, the Instagram algorithm is changing on a daily basis.

According to Adam Moseri, the head of Instagram in my one-on-one interview with him,

which is available on this podcast or YouTube channel, by the way, so if you want to go back and watch that, you can.

The Instagram algorithm is being tweaked and worked on and updated every single day.

But what most people get wrong is that there are rarely massive changes rolled out.

It's usually small incremental changes that might add up to a big difference over time,

but you're usually not going to notice anything substantial from one day to the next.

And so with that being said, I'm going to share with you

the seven keys to success with the Instagram algorithm in 2025. But the keys to the algorithm today

are vastly different than they were just a few years ago. In order to understand how we got here

today, it's important to understand what Instagram looked like even just five to ten years ago.

Instagram, of course, is owned by Facebook.

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